It all started back in 2004 when Eyal Shani and Shahar Segal began filming a TV series called Food for Thought.

Eyal Shani, a visionary chef, had just completed a decade-long tenure as the head chef of his Jerusalem restaurant, Oceanus. At the same time, Shahar Segal, a rising star in the Israeli film industry, was one of the most sought-after directors in films and commercials.

In 2008, they decided to open a restaurant in Tel Aviv—HaSalon. Eyal took charge of the food, while Shahar curated the music and ambiance. The restaurant quickly became famous for its pure, high-quality ingredients and a lively, carefree atmosphere unlike anywhere else.

Together, they went on to open more restaurants, including North Abraxas, Miznon, Malka, Port Said, Romano, and many more—establishing the largest food and culture group in Tel Aviv.

Each of their establishments shares the same distinct approach to food: using fresh, local ingredients to create simple yet vibrant dishes and energetic setting.

In 2011, they expanded beyond Israel, opening their first international restaurant in Paris. Today, their culinary empire spans 40 restaurants in locations such as Melbourne, Singapore, Dubai, Ibiza, New York City, Las Vegas, Miami, and is ever growing.

All our aspirations and the reason we work for is to instill in people a sense of MAGIC

Our Concepts

  • HASALON

    Open 3 days a week with a 6-9 week waiting list, it is a circus show of cooks. All the fresh ingredients are placed in front of the cooks, and they cook not from memory but only from a visual stimulation of the raw materials placed in front of them, while conveying the story of the person who created it and the experience of the place from which the cook came. There is no direction from above as to where to go, but absolute creativity. The food is full of the energy, dreams, and desires of the people who made it; as soon as the guest eats it, they get up on the table and dance.
    Hasalon experience can be found in Tel Aviv, New York, Miami, and Paris.

  • NORTH ABRAXAS

    Known for great food, joyful and vibrant atmosphere and unusual serving style. Dishes like the famous hamburger, beetroot carpaccio; whole roasted baby cauliflower and chocolate mousse are some of the classics in a menu that changes every day, according to the variety and availability of purely fresh and local ingredients. The small intimate bar, overlooking the open hectic kitchen, has become a "home away from home" for many locals and tourists.
    Our cuisine is inspired by locally sourced ingredients, where the highest quality products serve as the stars of each dish. We are proud to share the best the city has to offer.

  • MIZNON

    Serving almost everything in pita bread, Miznon gives a whole new definition to Israeli street food.
    Some of Eyal Shani’s famous pita dishes can be found there, including roasted cauliflower, minute steak, fresh shrimps with crème fraiche, chicken livers and many more.
    The vision is based on high-quality cuisine, aiming to take the flavors of every city and translate them into a pita. We combine energy, desires, limitations, beauty, and flavors, expressing all of it in a single pita that encapsulates the entire experience.
    Today there are approx 20 branches of Miznon worldwide.

  • MALKA

    Located in the heart of Tel Aviv, at Tel Aviv mid-town center. In its first year, Malka received the Best Kosher Restaurant award from Time Out Magazine.
    This vibrant and lively restaurant offers kosher cuisine alongside fresh beer and expertly crafted cocktails. It is renowned for its signature schnitzel filled with mashed potatoes, as well as its grilled lamb chops and a wide selection of vegetables.
    More than just a restaurant, Malka is a place of opportunity—offering local at-risk youth cooking training and a warm, supportive environment in its kitchen.

  • DVORA

    Located in the Deborah Hotel on the north side of Tel Aviv, a short walk from the beach on the main Ben Yehuda Street. Dvora is the second Kosher restaurant from the Eyal Shani restaurant group, sister to the award-winning Malka restaurant.
    Dvora offers lively seating overlooking an open kitchen where the cooks serve a variety of iconic dishes inspired by Eyal Shani from fresh ingredients that are processed on site alongside a refreshing selection of wines and cocktails.

  • GILA AND NANCY

    "I was what I wanted, now it's your turn to be..." - Gila Goldstein.
    This sentence was written on the restaurant's window on the day it opened by Eyal Shani and is a daily reminder of the vision on which Gila and Nancy was founded.
    Gila and Nancy urges you to be who you are. It glorifies the different, gives it center stage, and celebrates freedom and hope - alongside food that moves the heart.
    Gila and Nancy was born from a dream of Eyal Shani and the PAG group. A restaurant and bar located next to Hahashmal neighborhood, combining elegance, beauty and glam with dark basements, fashion, music, nightlife and fringe culture.
    The restaurant's name is a tribute to Gila Goldstein and Nancy Schneider - pioneers of trans in Israel, who were a symbol of freedom and free choice for the gay community in Israel and around the world.

  • ROMANO

    The top floor of a hidden multi-use complex. Another collaboration of The Better Guys and Teder crew, Romano is a hip restaurant bar and lounge, with an amazing, custom-made sound system. The restaurant serves fresh, local fish, meat and vegetables, alongside homemade cocktails and cold beer. It is located on the 2nd floor of the beautiful Romano House, a historic building in the south part of Tel Aviv. You can choose to sit on the terrace overlooking Teder’s piazza, or inside, near the bar and kitchen, where spontaneous parties and dancing are always an option

  • PORT SAID

    This vibrant space is more than just a restaurant and bar—it’s also a record library, created in collaboration with the Teder crew. It quickly became a beloved institution, celebrated as the best casual restaurant in Tel Aviv.

    Here, visitors can experience the true Tel Avivian hipster vibe and immerse themselves in Israeli culture. Every day, Israel’s top selectors spin vinyl-only sets, creating the perfect soundtrack for enjoying great food, fresh beer, and expertly brewed coffee.

    Whether you’re grabbing a quick meal, enjoying a night out with friends, or sipping a cold afternoon beer, it’s the ideal spot to relax and mingle with Tel Aviv’s artists and musicians.

  • MIRAGE

    The first café from the Teder Group and Chef Eyal Shani, is nestled in Hamsila Park, just outside the iconic Beit Romano complex. With a rotating menu of seasonal dishes and pastries—including a delightful brunch menu on weekends
    Mirage goes beyond food, and hosts at its sister, JazzKissa Bar, a variety of concerts and cultural events that celebrate the city's important music and arts scene. At Mirage, you will discover a fusion of taste, culture and creativity that are part of the DNA flowing in the veins of the city of Tel Aviv.

  • TEDER

    For many years, Teder operated as an online pop-up radio station and bar, opening its doors each summer for a few months at a different location around Tel Aviv. After six years of roaming, Teder finally found a permanent home at Romano. Today, Teder broadcasts live year-round and features an open-air bar where Eyal Shani’s famous pizza is served. The space also includes Nuweba, a record shop; special rooms like Volanov and Rafi, which host various art and music projects; a bookstore and lectures space called Matmon; and the main area with a bar and a flexible setup for events. Some of the most iconic concerts, shows, and events in Tel Aviv have taken place at Teder's compound.

  • ATA

    Founded in 1934, ATA spent five decades designing and manufacturing textiles in its local facilities, becoming an iconic symbol of Israeli quality—until its closure in 1985. Years later, The Better Guys company revived the beloved brand, opening three stores in the heart of Tel Aviv. Today, ATA continues to honor its founding vision: to be a brand for the people.
    More than 80 years after ATA’s emergence, this vision remains as relevant as ever. We work hard to uphold it, crafting clothes that serve people—whether in the field or the city. The beauty of the city, its people, and the connection between them is where ATA’s true heartbeat lies.

We have been given the privilege, meal after meal, person after person, to give HAPPINESS to another person, to a stranger we have never met before